We attach great importance to ensuring the security of your personal information that you have provided to us, whether while using our website or through other means. The "Personal Data Protection Law" No. 6698 has entered into force. We would like to inform you about the aforementioned legislation and some definitions specified in this legislation:
Personal Data: Any information relating to an identified or identifiable natural person,
Processing of Personal Data: Any operation performed on personal data, such as obtaining, recording, storing, preserving, modifying, reorganizing, disclosing, transferring, acquiring, making available, classifying or preventing the use of data, whether wholly or partly automated or non-automated, provided that it is part of any data recording system,
Data Processor: A natural or legal person who processes personal data on behalf of the data controller, based on the authority given by the data controller,
Data Recording System: The recording system in which personal data is processed by structuring it according to certain criteria,
Data Controller: The natural or legal person who determines the purposes and means of processing personal data and is responsible for the establishment and management of the data recording system.
1. Purpose of the Personal Data Protection and Consent Text and Our Company's Position as Data Controller:
Our shopping site has the title of "data controller" within the scope of the Law No. 6698 on the Protection of Personal Data ("Law") with respect to the personal data of customers, and this Personal Data Protection and Consent Text aims to inform customers about the personal data processing activities carried out by our shopping site in accordance with the said Law and to obtain their explicit consent for the situations specified in Article 3 below.
2. Personal Data to be Processed and Processing Purposes Based on Customers' Explicit Consent:
For the following situations where the personal data processing conditions stipulated in Articles 5/2 and 6/3 of the Law cannot be met, the explicit consent of customers must be obtained in order for our shopping site to process personal data.
3. Purpose of Processing Customers' Personal Data:
Personal data belonging to customers is processed within the framework of the personal data processing conditions and purposes specified below and in Articles 5 and 6 of the Law. Personal data of customers;
The necessary work to be carried out by business units and the execution of related business processes to enable relevant individuals to benefit from the products and services offered by our shopping site,
The necessary work to be carried out by relevant business units and the execution of related business processes for the realization of the commercial activities carried out by our shopping site,
Planning and execution of the commercial and/or business strategies of our shopping site,
Planning the necessary activities to ensure the legal, technical and commercial-business security of relevant individuals who are in a business relationship with our shopping site, and to customize and recommend the products and services we offer to relevant individuals according to their preferences, usage habits and needs, and to promote them. execution,
Establishment of possible rights and claims of the relevant parties
Providing information to authorized institutions as required by legislation
Creation and monitoring of visitor records
Ensuring the fulfillment of obligations within the scope of the Law on Consumer Protection, the Law on Regulation of Retail Trade and other legal legislation by our company and our branches, call center, affiliated companies, or through our websites and social media pages or any other channels, including but not limited to these,
To provide better service to customers, to offer and provide various advantages, sales, marketing, information Providing information about promotions, providing information about campaigns and their terms and conditions, conducting surveys and customer satisfaction research, facilitating and speeding up your purchases, receiving and delivering your orders,
Creating campaigns for customers, cross-selling, determining target audiences,
Tracking customer behavior to improve user experience and developing the functionality of our website and mobile application and personalizing them according to customer needs, conducting direct and indirect marketing, personalized marketing and remarketing activities, conducting personalized segmentation, targeting, analysis and internal reporting activities, market research,
Including the planning and execution of customer satisfaction activities and the planning and execution of customer relationship management processes, sales and marketing of our website's products and/or services. The planning and execution of processes aimed at creating and/or increasing loyalty to the products and/or services offered by our shopping site, and the processing of personal data in accordance with the Customer's consent, may be carried out and shared with the parties specified in this Personal Data Protection Text. Our Shopping Site has the right to associate the behavior of users visiting the site, even if they are not members, with a cookie in the browser for the purpose of conducting online behavioral advertising and marketing, and to define remarketing lists based on metrics such as the number of pages viewed, visit duration, and goal completion. Subsequently, targeted advertising content may be shown to this user on the site or on other sites in the Display Advertising Network, according to the users' interests. Google may place cookies on or read existing cookies on users' browsers or use web beacons to collect information when Google ADS advertisements redirect to our Shopping Site.
4. Transfer of Personal Data Belonging to Customers:
Personal data belonging to customers is transferred to Company officials, our affiliates, business partners, suppliers, shareholders, legally authorized public institutions and organizations and private institutions within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law, including the planning and execution of activities necessary for the business units to carry out the necessary work and the relevant business processes to enable relevant individuals to benefit from the products and services offered by our shopping site, the relevant business units to carry out the necessary work and the related business processes for the realization of the commercial activities carried out by our shopping site, the planning and execution of the commercial and/or business strategies of our shopping site, ensuring the legal, technical and commercial-business security of our shopping site and relevant individuals in business relationship with our shopping site, and the planning and execution of activities necessary to customize and recommend the products and services offered by our shopping site to relevant individuals according to their preferences, usage habits and needs. may be shared.
The User's Name and Contact Information may be shared with payment institutions for the purpose of identity verification in accordance with the framework agreement of the payment institution that the User will approve during the payment process and in accordance with the Regulation on Measures Regarding the Prevention of Money Laundering and Financing of Terrorism published in the Official Gazette dated January 9, 2008 and numbered 26751.
Our Shopping Site may transfer personal data to third parties within the country as well as abroad, provided that the conditions stipulated in Law No. 6698 are met, within the scope of the purposes stated above.
5. Method and Legal Basis for Collecting Personal Data:
Personal data is collected from customers electronically. Personal data collected for the legal reasons stated above may be processed and transferred for the purposes specified in Articles 5 and 6 of the Law and in this Personal Data Protection Text.
6. Retention Periods of Personal Data
Our Shopping Site may retain personal data for the period specified in the relevant laws and regulations, if required by those laws and regulations.
If the legislation does not specify a retention period for personal data, personal data is processed for a period necessary for the activity carried out by our Shopping Site in relation to that data, in accordance with our Shopping Site's practices and the customs of commercial life, and then deleted, destroyed, or anonymized.
If the purpose of processing personal data has ended; and the retention periods determined by the relevant legislation and our Shopping Site have also expired; personal data may only be retained for the purpose of constituting evidence in possible legal disputes or for asserting or defending the relevant right related to the personal data. In establishing these periods, the retention periods are determined based on the statute of limitations periods for asserting the aforementioned right and examples from requests previously made to our Shopping Site on the same issues, even though the statute of limitations periods have expired. In this case, the stored personal data is not accessed for any other purpose and access to the relevant personal data is only provided when it is necessary to use it in the relevant legal dispute. After the aforementioned period expires, the personal data is deleted, destroyed, or anonymized.
7. Rights of Customers as Data Subjects:
In accordance with Article 11 of the Law, data subjects have the following rights: (i) to learn whether their personal data is being processed, (ii) to request information regarding the processing of their personal data if it has been processed, (iii) to learn the purpose of the processing of their personal data and whether it is being used in accordance with its purpose, (iv) to know the third parties to whom their personal data has been transferred domestically or abroad, (v) to request the correction of their personal data if it is incomplete or inaccurate, and to request that the action taken in this regard be notified to the third parties to whom their personal data has been transferred, (vi) to request the deletion or destruction of their personal data if the reasons requiring its processing have ceased to exist, even if it has been processed in accordance with the Law and other relevant laws, and to request that the action taken in this regard be notified to the third parties to whom their personal data has been transferred, (vii) to object to a result that is detrimental to them arising from the analysis of processed data exclusively through automated systems, and (viii) to demand compensation for damages if they suffer damage due to the unlawful processing of their personal data.
Requests regarding the exercise of these rights are made to the personal Data owners may submit their requests to our Shopping Site using the methods specified under Law No. 6698. Our Shopping Site will evaluate these requests and finalize them within 30 days.
Changes may occur regarding the matters included in this form in line with legal and technological developments.
